plastic pollution on beach

Why ecojiko Supports Surfers Against Sewage: A Commitment to Our Oceans

We are proud to announce our support for Surfers Against Sewage (SAS) until August 2024. We are donating 5% of every sale from our website to this incredible charity through the Work for Good Platform.

work for good logo

Our partnership with SAS is driven by a shared commitment to protecting our oceans and environment. In this blog post, we will explore the vital work that SAS does in the areas of plastic pollution, water quality, ocean recovery, and addressing the climate emergency.

Who Are Surfers Against Sewage? 

Surfers Against Sewage logo

Surfers Against Sewage (SAS) is a marine conservation charity that was founded in 1990 by a group of passionate surfers in Cornwall, UK. Initially focused on addressing water pollution that affected the health of surfers and other beachgoers, SAS has since expanded its mission to tackle a broad range of environmental issues impacting the oceans and coastlines.

Plastic Pollution: Combatting a Global Crisis

One of the primary areas of focus for SAS is plastic pollution. Every year, millions of tons of plastic waste end up in the ocean, causing severe harm to marine life and ecosystems. Plastics can take hundreds of years to decompose, during which they break down into smaller microplastics that are ingested by marine animals, entering the food chain and posing health risks to humans.

The focus on recycling plastic at the end of its life, rather than reducing consumption, hasn’t reduced the flow. In reality, only a fraction of the plastic in circulation in the UK can be recycled here. Instead it’s shipped to other countries to dispose of, becoming yet another source of ocean pollution. We believe, like SAS that reducing our reliance on single-use plastics is key to tackling the problem of plastic pollution

SAS Initiatives on Plastic Pollution 

  1. Beach Cleans: SAS organises beach clean-ups throughout the UK, mobilising thousands of volunteers to remove plastic waste and other debris from coastal areas. These events not only clean up the beaches but also raise awareness about the impact of plastic pollution.
  2. Plastic Free Communities: SAS's Plastic Free Communities initiative encourages towns, villages, and cities to reduce their reliance on single-use plastics. By providing resources and support, SAS helps communities implement sustainable practices that reduce plastic waste at the source.
  3. Advocacy and Campaigns: SAS actively campaigns for policy changes to reduce plastic production and improve waste management. Their efforts have contributed to significant legislative changes, such as the ban on single-use plastic straws, stirrers, and cotton buds in the UK.

Water Quality: Ensuring Safe and Clean Oceans

Water quality has been a core concern for SAS since its inception. Poor water quality poses risks not only to marine life but also to humans who engage in water-based activities such as river swimming and water sports. Pollutants such as sewage, agricultural runoff, and industrial waste can lead to serious health issues and degrade marine ecosystems.

SAS Initiatives on Water Quality 

  1. The Safer Seas & Rivers Service: This real-time water quality monitoring app provides the public with information about the cleanliness of over 200 locations across the UK. By alerting users to sewage discharges and other pollutants, SAS empowers people to make informed decisions about where they swim, surf, or enjoy other water activities.
  2. Water Quality Testing: SAS conducts regular water quality testing to monitor pollution levels and identify problem areas. Their findings are used to hold polluters accountable and advocate for better wastewater management practices.
  3. Campaigning for Change: SAS works to influence government policies to improve water quality standards. Their efforts have been instrumental in securing stricter regulations on sewage discharges and pushing for better enforcement of existing laws.

Ocean Recovery: Restoring Marine Ecosystems 

Healthy oceans are vital for a healthy planet. SAS is dedicated to the restoration and protection of marine ecosystems, recognizing that thriving marine habitats are crucial for biodiversity, climate regulation, and the well-being of coastal communities.


SAS Initiatives on Ocean Recovery

  1. Marine Protected Areas (MPAs): SAS advocates for the creation and enforcement of MPAs, which are designated regions where human activities are managed to protect the natural environment. MPAs are essential for the conservation of marine species and habitats, allowing ecosystems to recover and thrive.
  2. Community Engagement: SAS engages local communities in marine conservation efforts, fostering a sense of stewardship and connection to the ocean. Through educational programs and citizen science projects, SAS empowers individuals to contribute to ocean recovery initiatives.
  3. Collaboration with Scientists: SAS collaborates with marine scientists and researchers to support studies on marine biodiversity and the impacts of human activities on ocean health. This research informs their conservation strategies and helps to develop effective solutions for ecosystem restoration.

Addressing the Climate Emergency

The climate emergency is one of the most pressing challenges of our time, with profound implications for the oceans. Rising sea temperatures, ocean acidification, and sea-level rise threaten marine life and coastal communities. SAS recognises the interconnectedness of climate change and ocean health and is committed to addressing this global crisis.

SAS Initiatives on Climate Action 

  1. Carbon Reduction: SAS advocates for carbon reduction policies and supports renewable energy initiatives to combat climate change. By promoting sustainable practices and reducing carbon footprints, SAS aims to mitigate the impact of climate change on the oceans.
  2. Climate Education: SAS educates the public about the relationship between climate change and ocean health. Through campaigns, workshops, and community events, they raise awareness about the urgent need for climate action and the steps individuals can take to reduce their impact.
  3. Blue Carbon: SAS supports the concept of blue carbon, which refers to the carbon stored in coastal and marine ecosystems such as mangroves, seagrasses, and salt marshes. These ecosystems play a crucial role in sequestering carbon dioxide and mitigating climate change. SAS advocates for the protection and restoration of blue carbon habitats as a natural solution to the climate crisis.

Why ecojiko Supports Surfers Against Sewage

At ecojiko, we are deeply committed to sustainability and environmental responsibility. Our decision to support Surfers Against Sewage aligns with our values and our mission to create a positive impact on the planet. By donating 5% of every website sale to SAS this Summer, we aim to contribute to their vital work in protecting the oceans and ensuring a sustainable future for generations to come.

Shared Values and Vision

  1. Planet Happy: Both ecojiko and SAS are dedicated to preserving the natural environment. We believe that by supporting SAS, we can help protect marine ecosystems and promote sustainable practices such as purchasing plastic free reusable everyday products such as reusable travel cutlery, reusable metal and bamboo straws, reusable bottles, bamboo dish brushes, compostable plastic free sponges etc that benefit both people and the planet.
  2. Community Engagement: SAS's focus on community involvement and education resonates with our own commitment to raising awareness and inspiring action.

How You Can Help

We invite our customers and supporters to join us in supporting Surfers Against Sewage. Here are a few ways you can get involved:

  1. Shop with Purpose: Every purchase from our website contributes to SAS's vital work. By choosing ecojiko products, you are directly supporting ocean conservation efforts.
  2. Volunteer: Consider participating in a beach clean-up or other volunteer activities organized by SAS. Your efforts can make a significant difference in protecting coastal environments.
  3. Raise Awareness: Help spread the word about the importance of ocean conservation. Share information about SAS's initiatives and the impact of plastic pollution, water quality issues, and climate change on social media and within your community.
  4. Reduce Plastic Use: Make a conscious effort to reduce your reliance on single-use plastics. Opt for reusable sustainable alternatives and support initiatives that promote planet-friendly practices.
  5. Advocate for Change: Get involved in advocacy efforts to support policies that protect the oceans and address environmental challenges. Your voice can help drive meaningful change at the local, national, and global levels.


At ecojiko we are honoured to support Surfers Against Sewage and their tireless efforts to protect the oceans and coastal environments. By donating 5% of every website sale to SAS, we are committed to making a positive impact on the planet. Together, we can work towards a future where our oceans are clean, healthy, and thriving, ensuring a better world for all.

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